• Greenwashing is widespread, with over 50% of product claims being misleading or false.
• The UNTP offers a standards-based approach to ensure transparency and interoperability in value chains.
• Verifiable credentials are essential for decentralized trust, linking data to trusted sources while ensuring integrity.
• Regulations like carbon border adjustments and product passports are reshaping trade by enforcing sustainability disclosures.
• The UN’s role as a neutral body provides a trusted space for creating global standards and recommendations.

Tune in to this episode to learn how the UNTP is driving a shift from marketing-led sustainability claims to evidence-backed transparency and why this transformation is critical for regulatory compliance and strategic business differentiation. Don’t miss this deep dive into the future of transparent global trade!

Strategies:

• Utilize the UNTP’s toolkit to develop industry-specific extensions for transparency.
• Implement digital product passports to provide traceable, evidence-backed sustainability claims.
• Leverage verifiable credentials for identity assurance and data integrity across decentralized systems.
• Align with emerging global regulations to stay ahead in compliance and strategic differentiation.

Chapters:

• 00:00 – Why is the UN pursuing the development of a new protocol to help solve transparency in sustainability disclosures?
• 09:17 – How to ensure integrity of claims being made is the defacto standard?
• 16:32 – How did the UNTP think through the proper technical and governance architecture to support all transparency use cases?
• 32:36 – What will become the catalyst for the mass uptake of the UNTP?
• 40:32 – What makes the UN a good home for the definition of a transparency protocol?
• 51:03 – Does all data that interacts with the UNTP need to be public?
• 58:40 – Is there an opportunity for registrars to create value using the UNTP?