SSI Orbit Podcast
Content Authenticity: Combating Deepfakes, Misinformation and Fraud (with Eric Scouten)
By Christine Martin
March 22, 2024

About Podcast Episode

Have you ever questioned the authenticity of online content? In today’s digital landscape, it’s becoming increasingly difficult to discern fact from fiction. Join host Mathieu Glaude as he welcomes Eric Scouten from Adobe’s Content Authenticity Project to discuss solutions for verifying the provenance and integrity of digital media.

In this conversation, you’ll learn:

  • The challenges of combating misinformation and disinformation online
  • How the Content Authenticity Initiative aims to differentiate legitimate content
  • The role of technical standards like C2PA in establishing content provenance
  • Strategies for ensuring individual and organizational content authorship

Don’t miss this opportunity to gain valuable insights into the world of content authenticity and learn how you can separate truth from deception online. Tune in now!

Key Insights:

  • The Content Authenticity Initiative aims to address concerns about online misinformation and disinformation.
  • C2PA is a technical standard for representing content provenance and authenticity in a verifiable way.
  • News media organizations can use C2PA to differentiate their legitimate reporting from misrepresentations.
  • Identifying individual content creators is a challenge, but important for establishing authenticity.


  • Use C2PA metadata to document the history and edits made to digital content.
  • Implement tools that allow viewers to visualize and verify the provenance of online media.
  • Leverage trust registries and governed lists to establish the validity of content author identities.


  • 00:00 – Intro to Content Authenticity Initiative, C2PA
  • 09:43 – Content Supply Chains
  • 14:57 – Type of Content Covered under Content Authenticity Initiative
  • 22:00 – How does the C2PA work?
  • 25:40 – User Experience for Content Publishers and Consumers
  • 29:40 – Tracking Content Edits through Actions Assertions
  • 31:30 – Machine, Organization and Human Signatures
  • 39:00 – What does the broader Content Authenticity Ecosystem Look Like?
  • 41:04 – Creator Assertions Working Group, Ongoing Deployments, Metadata Storage, Closing Thoughts

Additional resources:

About Guest

Eric Scouten is the Identity Standards Architect for the Content Authenticity Initiative project at Adobe. In this capacity, he chairs the Creator Assertions Working Group, which defines how individuals and organizations assert their identity within the CAI/C2PA ecosystem. He is also responsible for describing how these standards are implemented across Adobe products.



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