SSI Orbit Podcast
Essential Tips for Designing Decentralized Ecosystems (with Antti Kettunen)
By Christine Martin
June 28, 2024

About Podcast Episode

Are you struggling to design and implement decentralized digital trust ecosystems that actually work?

In this episode of The SSI Orbit Podcast, host Mathieu Glaude sits down with Ecosystem Architect Antti Kettunen to unpack the challenges of adoption and value creation in decentralized systems. Antti shares his insights on moving beyond technology-focused conversations and instead building the right incentive models and business value propositions. He explains why simply selling decentralized identity as a technology solution is not enough—ecosystems need to be designed holistically with all stakeholders in mind.

Some of the valuable topics discussed include:

✨ Contrasting value chains in centralized vs decentralized ecosystems
✨ The importance of coordinated governance in decentralized systems
✨ Strategies for Mapping out ecosystem value propositions
✨ Frameworks for analyzing incentives across different participants

Whether you’re in the process of building a decentralized identity solution or embarking on a digital transformation journey for an existing ecosystem, this episode is a goldmine of practical insights. It offers essential guidance on how to create sustainable value for all parties involved. Tune in to gain actionable knowledge that will empower you to design decentralized ecosystems that drive adoption.

Key Insights:

  • Decentralized ecosystems have disconnected value chains between issuance and presentation of credentials, making it challenging to create value for all parties
  • Ecosystem design needs to consider business value chains and governance, not just technology
  • Payments and transactions can be enablers for ecosystem adoption, but cannot be easily disrupted
  • Public/open data layers may be needed to enable private transactions in an ecosystem
  • Understanding and balancing incentives across all ecosystem participants is crucial for success


  • Take a high-level view and start with those who get the most value/have the biggest problems in the ecosystem
  • Map out benefits for different participants and identify win-win opportunities
  • Design governance models and liability frameworks to enable trust between parties
  • Use tools like Ron Adner’s “The Wide Lens” to analyze ecosystem value propositions
  • Think as an “ecosystem architect” to understand business, technology and governance holistically


  • 00:00 – Value chains for decentralized ecosystems
  • 08:27 – Are Wallets the new platforms?
  • 14:07 – Are Payments a key enabler for decentralized trust ecosystems
  • 25:25 – Will our identifiers ultimately be controlled by Apple/Google and Government wallets?
  • 31:27 – Frameworks to enable ecosystems for decentralized data exchanges
  • 44:17 – The need for public data layer within ecosystems to build trust and enable trusted interactions
  • 50:57 – Understanding ecosystem member incentives in order to increase success rate

Additional resources:

About Guests

Antti Kettunen is a Lead Consultant and Enterprise Architect at Tietoevry, specializing in digital identity and trust. He designs ecosystem solutions for organizations and governments, actively contributes to industry standards, and shares insights through his blog, Identifinity. As a co-founder of FindyNet cooperative, Finland’s digital identity network, Antti combines technical expertise with strategic vision to drive innovation in decentralized systems.


Related Episodes

Want to Be a Guest?

Come Onto the Show

Stay Connected to Get The Latest Podcast Alerts

Introducing our groundbreaking Trust Registry platform

The ultimate solution for forging resilient trust ecosystems in today's digital landscape.

Trust Registry



Orbit Enterprise

Establish your own trusted digital interactions ecosystem with your customers, partners and suppliers

Orbit Edge Wallet

Hold and manage issued verifiable credentials securely and in a privacy-preserving way

Orbit Trust Registry

Empower your organization to establish credibility, verify identities, and foster secure interactions with confidence and ease.



Product Updates



Verified Person

Receive a verifiable credential from Northern Block


Try our new OpenID4VC demo

Energy and Mines Digital Trust

Organizational Wallet and Credentials

Receive, store and exchange organizational credentials within your ecosystem




OpenID4VC Demo

Exchange verifiable credentials over OpenID4VCI and OpenID4VP.




SSI Orbit Podcast

Self-sovereign Identity, Decentralization and Digital Trust


Insights and News from the Forefront of Self-sovereign Identity

Latest Content