SSI Orbit Podcast
Self-Sovereignty: A Lost Vision or an Evolving Concept? (with Vladimir Vujovic)
By Christine Martin
May 24, 2024

About Podcast Episode

Are you curious about how Self-Sovereign Identity (SSI) has evolved over the years and where it is headed?

In this episode of The SSI Orbit Podcast, host Mathieu Glaude sits down with Vladimir Vujovic, Head of Digital Product Management at SICPA to discuss the journey and future of SSI and decentralized identity technologies. Vladimir, with his extensive background in product management and experience in the SSI space since 2017, offers valuable insights into the technological advancements, challenges, and opportunities in this domain.

From the early days of Evernym to the current state of mainstream adoption, Vladimir sheds light on the progress made and the hurdles still to be overcome. How have new credential formats and protocols impacted the industry? What role do government initiatives and large-scale pilots play in the broader adoption of SSI? Vladimir addresses these questions and more, providing a comprehensive overview of the SSI landscape.

In this conversation, you’ll learn:

  • Why government initiatives are taking center stage in digital identity.
  • How the focus on government wallets may affect the broader adoption of self-sovereign identity.
  • The potential risks and benefits of relying on government-driven frameworks like eIDAS 2.0.
  • Insights into parallel initiatives in other industries, such as seamless passenger travel in aviation.
  • Whether waiting for government approval is justifiable or if it’s hindering tangible progress.

Don’t miss out on this opportunity to gain valuable insights and expand your knowledge. Tune in now and start exploring the possibilities!


Key Insights:

  • The SSI space has evolved significantly since 2017, becoming a mainstream digital identity technology.
  • New credential formats and protocols, such as SD-JWT, MDoc, and OpenID4VC, have emerged, contributing to the industry’s growth.
  • Government initiatives like eIDAS v2 in Europe are driving adoption and creating expectations for significant market expansion.
  • The technical nature of SSI products requires companies to focus on specific use cases and industries to create value-added solutions.
  • Government bodies are increasingly exploring and building SSI capabilities in-house, impacting the role of technology vendors.


  • Focus on building value-added products or services on top of verifiable credentials.
  • Explore specific use cases and verticals to create tailored solutions for different industries.
  • Monitor and adapt to government initiatives and large-scale pilots to align with market trends.


  • 00:00 – How things have evolved since Evernym’s early days in 2027
  • 8:50 – Have we lost the vision of ‘Self-Sovereignty’ with an overfocus on Government ID?
  • 20:30 – Complexity of exchange interactions in identity vs payments
  • 24:10 – Evolution in thinking around building SSI-enabled products
  • 31:00 – The complexities of issuing credentials vs verifying them
  • 39:10 – How far open source goes and impacts product design
  • 45:25 – Adoption curves, horizontal vs vertical product focus
  • 51:45 – Where the technical SSI space is at today

Additional resources:

About Guest

Vladimir Vujovic is the Head of Digital Product Management at SICPA. He has been building SSI products for over 7 years and has held various product management roles at Evernym, a pioneer in SSI technology, and now at SICPA, a leading provider of authentication, identification, and supply chain solutions. At SICPA, he manages innovation in R&D Digital, focusing on authentic and verifiable data and decentralized identity.

With more than 10 years of experience in product management across companies of different sizes, Vladimir has a proven track record of building enterprise software and a deep passion for product management. He has extensive knowledge and expertise in Self-Sovereign Identity (SSI) and the broader trends in decentralized identity.



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